Iconix Names Two Execs in China Launch
Home & Textiles Today Staff -- Home Textiles Today, September 14, 2008
Brand management firm Iconix Brand Group named two top executives as it consummated the formation of Iconix China Limited, a joint venture with Novel Fashion Brands Ltd., a Silas Chou company.
Veronica Chou has been named president of Iconix China; she was formerly a private banker at Citibank and has a background in the fashion apparel industry in the U.S. and Chinese markets.
Lei Chen has joined as evp merchandising, Asia Pacific, and will be responsible for coordinating the integration of the Iconix portfolio of brands with local partners in China.
Among its brand properties, Iconix owns Cannon, Charisma, Fieldcrest and Royal Velvet.
Industry Related Content
Celebrity Branding at NY Home Fashions Market