Protect-A-Bed to create Simmons Beautyrest mattress protector

Atlanta-- Bedding brand Simmons has finalized a licensing agreement with sleep hygiene resource Protect-A-Bed North America to create a Beautyrest branded mattress protector.

The product will be available in sizes ranging from crib to California king with a suggested retail price of $29.99 and up. It will be sold at mattress retailers and home goods retailers.


The Beautyrest mattress protector, using a 100% natural cotton fiber and Protect-A-Bed’s Miracle Membrane, will be a breathable waterproof fabric. According to Simmons, it will act as a barrier and help maintain a clean and healthy sleep environment by adding a layer of protection from stains, dust mites and other debris that can contribute to allergies and asthma.

“Simmons is an ideal partner for Protect-A-Bed because the company understands the importance of clean, hygienic bedding and consumers already associate the Beautyrest name with excellence,” said Lawrence Hirson, managing partner of Protect-A-Bed.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!