Dreams LLC, HGTV Home Partner for New Collection
Home & Textiles Today Staff -- Home Textiles Today, December 5, 2013
Home is expanding into the sleep products and mattress categories via its new alliance with Dreams LLC to design, market and sell the program in the U.S. and Canada.
Under the consumer brand name HGTV Home Sleep Collection, the program's first anchor retailer to debut the products in early 2014 will be Art Van Pure Sleep.
"We are very excited about this opportunity, and we are looking forward to bringing this award winning brand to the sleep products category," said Scott Miller, president of Dreams LLC.
He added that Dreams LLC will be focused on the Las Vegas market to debut the full assortment of products, as well as High Point market in April 2014.
HGTV Home's other current consumer product lines include furniture, fabric and trim, lighting, flooring and outdoor living.
"HGTV Home is all about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online," said Ron Fein Baum, general manager and senior vp, consumer products, HGTV. "In tandem with this announcement, Dreams LLC is in the process of moving in to a new office and showroom here.
"Although we intend to show our product lines in both Las Vegas and High Point, we wanted to make sure that our employees and our retail partners had an amazing facility to come home to, and one that properly represents the new company and the HGTV Home brand," Miller said.
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