Town & Country, Kate Spade dining together

Retail Editor 3, Staff Staff, October 24, 2013

Town and CountryNeil Mandell with Town and Country
New York - Sophisticated whimsy has found a seat at the table.

The place card reads: Kate Spade New York by Town and Country Living.

This new collection, initially comprising table linens with kitchen textiles ensuing March 2014, is launching this month and is being introduced to the retail community, by appointment, at Town and Country's showroom here on the fourth floor at 295 Fifth Avenue.

Now, customers will get a nod from Spade to do things they should - and maybe shouldn't - in or around the dining room, like "Kiss the cook" and "Eat cake for breakfast."

These are some of the designer brand's signature sayings also prevalent across her fashion accessories.

"We are excited to be working with Kate Spade, such a prestigious brand," David Beyda, principal of Town and Country, told HTT. "They are a fine organization, they have tremendous designs and creative vision, and we think we will offer a new and innovative approach to the home textiles business with Kate Spade."

The Kate Spade New York collection is poised to sit at Town and Country's top shelf, a luxury-level assortment in both quality and price point, and focused on the bourgeoning bridal registry market.

There are seven design groupings for the line that complement Kate Spade's dinnerware line with Lenox.

Components include tablecloths, napkins, runners, place mats, and cocktail napkins. And constructions include woven fabrications such as linen as well as engineered jacquards and embellished styles, some with dressmaker details like the brand's signature bow.

As Town and Country's chief merchandising officer, Neil Mandell, explained: "[Our Kate Spade table linens] are all bright, fresh and fun. It's about layered looks with lots of stripes and dots, because that is what Kate Spade is so well known for. Our collection is exactly what you'd expect from Kate Spade."

Beyda added that the whole collection was "created through the vision of Deborah Lloyd," who serves as president, creative director, Kate Spade New York.

"Our creative team, headed by Susan Bennie [Town and Country evp, design], has worked very carefully to make sure everything is exactly as it should be for this collection," he noted.

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