Jaipur, Museum of New Mexico align for new collection

Norcross, Ga. - Area rugs and home accessories house Jaipur and The Museum of New Mexico Foundation have signed a licensing agreement to create and co-brand a new collection of rugs and pillows inspired by the ethnic textile collection at the Museum of International Folk Art, and the basketry and weaving collections at the Museum of Indian Arts & Culture.

Set to roll out in spring 2014, the collection will be titled "Traditions made Modern," and will be focused "specifically on the hand crafted traditions of cultures from the all over the world," the entities said. Jaipur's designers will translate the traditional artistry, motifs, and craftsmanship into a collection of contemporary flat weave, tufted and hand knotted rugs and appliquéd and hand blocked pillows.

After visiting the collections at the two Santa Fe museums, Jaipur Rugs president, Asha Chaudry said her team "was so impressed after visiting the museums. The depth and breadth of the museums' collections inspired in them a new level of creativity and a fresh perspective into the contemporary design opportunities that ethnic material offers. Rooted in history and cultural tradition, and translated for a modern consumer, Traditions made Modern will afford consumers the opportunity to make a unique style statement."

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