Future Foam Teams with Simmons
Staff Staff -- Home Textiles Today, September 26, 2013
At the New York Market - Future Foam is introducing memory foam pillows and toppers under the Simmons Curv brand. The brand is being merchandised as a fun, well-priced option specifically for millennials.
"The merchandising for the Curv product line is extremely fun and lively," noted Joe Blazar, director marketing, product development. "Millenials love to shop - in all venues - and they buy."
The company will introduce four new collections and expand its covering offerings across the product lines to include knits as well as wovens.
The knits include performance fabrics for "health and comfort" and what Blazar calls "pretty knits" that have a lot of back fill fibers that add visual content, body and dimension. "The look is soothing to the eye and says comfort all over," he said.
According to Blazar, Future Foam is also set to ship new packaging with a patent-pending design for its product line. Designed specifically for retail settings, the packaging has a smaller footprint, allowing for more packages per cubic foot on the retail floor. For consumers, the packaging is easier to pick up and transfer.
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