Nearly 80 million strong, millennials continue to change purchasing habits
August 12, 2013,
Millennials are spending despite the up and down economy, according to the study. They have have a "buy now, deal with it later mentality" as 52% are more likely to make impulse purchases than non-millennial generations.
When it comes to shopping, millennials are also "smarter." Half of millennials use a mobile device to research products and reviews (21% of non-millennials follow suit), while others don't mind sharing some personal information. In fact, more than half of millennials (56%) are willing to share their location to receive electronic discounts offered by nearby retailers.
This generation is also very loyal to brands-especially if they get something in return-with 78% admitting to choosing a brand with a loyalty or customer rewards program over those without one.
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