Belk celebrates 125th anniversary
Retail Editor 4 -- Home Textiles Today, May 28, 2013
Charlotte, NC - Family-owned Belk will celebrate the department store company's 125th anniversary tomorrow with in-store events and giveaways at its 301 units.
William Henry Belk, grandfather to current chairman and ceo Tim Belk and president and coo John Belk, opened the family's first store on May 29, 1888 in Monroe, N.C.
"On this day we're celebrating our rich heritage over the last 125 years, but we also want to celebrate our bright future," said Tim Belk.
Tomorrow, each Belk store will hold a public in-store event at 9 a.m. local time including interactive entertainment and giveaways. Store visitors can nibble on free cupcakes, and each store will give a free gift card ranging in value from $5.00 to $1,000 to the first 100 people who walk through the doors.
Belk will continue the anniversary celebration throughout 2013 with more than 125 exclusive designer brand products available in stores and on belk.com. The company is also launching 125 Days of Prizes, which will award a prize valued from $500 $6,500 every day until July 10 to consumers who register on Belk's Facebook page or on belk125prizes.com.
During 2013, Belk is also participating in 125 Days of Service. Through a $2 million partnership with the Points of Light Institute, Belk associates will work in local schools to bring "Modern. Southern. Style." to the schools through makeover projects. The project concludes July 10 and will serve 225 schools throughout the 16 states the company serves.
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