Missoni Patriarch Dies at 92

Oattavio MissoniOattavio Missoni
SUMIRAGO, ITALY - Oattavio Missoni, founder of the eponymous fashion house, died May 9 at his home here in northern Italy. He was 92. He and his wife, Rosita Jelmini, started a small knitwear company in 1953 and showed their first collection in Milan in 1966. In the late 1990s, their daughter Angela took over the apparel end of the business and Rosita became creative director for home furnishings.
     Son Vittorio Missoni, ceo of the company, and his wife disappeared while travelling on a small plane earlier this year and were never found.
     Home textiles veteran Barry Shapiro worked with the family for nearly two decades, first paying royalties to license Missoni designs for home furnishings fabrics, then importing finished home goods made in Italy for the American market. "The man himself was a great lover of life," Shapiro told HTT. "He was also a great businessman - a very quiet but a very strong businessman."
     The iconic brand continues to resonate. Missoni Home was part of Bloomingdale's 2010 store debut in Dubai. In 2011, when luxury flash site retailer launched its Gilt Home business, the luxury Missoni Home collection was featured on its landing page.
     Also in 2011, Target's short run collaboration with Missoni across a range of product categories, including home, was such a smash that it crashed the retailer's web site and sold out of stores within hours.
     "The brand Oattavio built will be a memorial to him forever," said Shapiro.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!