Easter Begins to Move Comps
April 8, 2013,
NEW YORK - Early Easter shopping helped lift same-store sales 2.6% during the third week of March, following a 2.9% increase in the previous week, according to the Johnson Redbook Retail Sales Index.
Month-to-date, March was up 2.8% compared to March of last year. Month-over-month showed a 0.6% gain.
"Easter based buying became evident across a broad range of merchandise categories from food to toys and footwear," said Catlin Levis, Redbook analyst.
Stores also reported rising demand for spring apparel and swimwear "as a lot of people are getting ready for spring break and a vacation in a warm place," she said.
Johnson Redbook Index
*Including chain stores and traditional department stores
Source: Johnson Redbook Index