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Easter Begins to Move Comps

NEW YORK - Early Easter shopping helped lift same-store sales 2.6% during the third week of March, following a 2.9% increase in the previous week, according to the Johnson Redbook Retail Sales Index.
     Month-to-date, March was up 2.8% compared to March of last year. Month-over-month showed a 0.6% gain.
     "Easter based buying became evident across a broad range of merchandise categories from food to toys and footwear," said Catlin Levis, Redbook analyst.
     Stores also reported rising demand for spring apparel and swimwear "as a lot of people are getting ready for spring break and a vacation in a warm place," she said.

Johnson Redbook Index

Third week of March, year-over-year % change

WEEK ENDED

3/9  

3/16   

3/23 

  3/30

  4/6   

MONTH 

TARGET

Department stores*

1.6

1.7

1.3

  

1.6

2.1

Discounters

3.3

3.6

3.3

  

3.5

4.0

Redbook Index

2.7

2.9

2.6

  

2.8

3.3

*Including chain stores and traditional department stores

Source: Johnson Redbook Index

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