Bardwil Cooks up New House Line of Kitchen Textiles
Home & Textiles Today Staff -- Home Textiles Today, April 6, 2013
NEW YORK - Fashion and functionality are the focus of the first, full-fledged Bardwil-branded kitchen textiles collection, which launched at the New York Home Fashions Market.
"We know that kitchen is a growth category, and we want to be part of it," said Amy Zemser, vp of sales and marketing. "We've always worked with license brands and private label in kitchen textiles. But now, we're seeing a real opportunity to make a strong statement of our own under the Bardwil brand. It will help us to better serve our customers in the mid- to high-end tier department stores."
The new line spans three kitchen textiles groupings. As described by Zemser, they are:
• The fiber-reactive printed grouping, which "really speaks to the modern, millennial, nontraditional lifestyle with its very, very colorful looks." Patterns are summery and geometric, and in some cases globally inspired. A herringbone theme also comes into play on a matching flat-woven towel and a coordinating pot mitt.
• Decorative flat-woven towels and bar mops. "We're keying in on outdoorsy, gather-round, al fresco living for casually gourmet home-cooking types." Patterns are casual, clean and simple - stripes and a herringbone element - translated in six tasty colorways: chili pepper, avocado, truffle, nutmeg, almond and plum.
• Traditional three-pack printed flat-woven towel sets, with iconic design themes: apple, coffee, rooster, fern and a moose. "A great value, we're selling these packs to our mid to better retail customers."
Bardwil serves a feast of colors and textures with its new, first-ever comprehensive house line of kitchen components.
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