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Hudson's Bay unveils new logo

Hudson Bay


Toronto - Department store retailer Hudson's Bay, formerly known as The Bay, has launched a streamlined logo, the first major logo overhaul for the 343-year-old company since 1965.

The logo celebrates Hudson's Bay's heritage with the coat of arms redrawn by Canadian Mark Summers and a sleek design developed by Lipman.

"We're very proud to say that Hudson's Bay is continuing to advance in 2013, not only with our new business ventures, but with our updated look," says Tony Smith, creative director, HBC. "We've taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson's Bay Company. It's a throwback to our remarkable history and an image for the direction we're heading in."

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