Kassatex Readies European Bedding Collection
February 26, 2013,
Fiesole from Kassatex
"I have always wanted to incorporate my passion for European luxury bedding in to the Kassatex family of products," said Ernesto Khoudari, Kassatex president and ceo.
"Layering texture and pattern have always been important components in our merchandising strategy, and that strategy in mind, merchandising matelasses from Portugal alongside Italian bedding felt like the natural progression," he added.
The assortment will include three Italian bedding ensembles and six top of bed matelasse ensembles in a variety of color and design styles ranging from traditional to the more contemporary.
To round off the new tier of luxury goods, Kassatex will introduce bath rugs from Portugal. Five new collections will be available in a wide color palette and constructions which incorporate silk, linen and other luxurious fibers.
All bedding and bath rug collections will be stocked in the company's 100,000-square-foot distribution center in Miami.
"We are incredibly excited to be adding this new tier of product in to our line, and equally excited to hear the positive feedback we have been receiving from our customers during early previews," said Khoudari.