Shaw Living, Tuftex divisions align sales teams for residential

Shaw Living, Tuftex divisions align sales teams for residential

Dalton, Ga. -Shaw Living's residential sales group, which handles flooring specialty, rug specialty, and furniture retail channels for the division, today said it has formed a sales realignment under its sister division Tuftex Carpets of California.

The new strategy is aimed at "improving synergy at retail through the Tuftex dedicated sales team," the company explained.

There will be no change to the Shaw Living sales team representing the mass market and home center channels of the business. This segment of the business will continue to be represented by the same sales team and lead by Jeff Brown, division vp.

With the sales realignment, the residential portion of Shaw Living will be sold through the Tuftex sales team, which also distributes the company's premier broadloom product offerings.

Shaw Living has been providing on-trend home décor solutions for decades and features top licensed brands such as HGTV Home Flooring by Shaw, Tommy Bahama Home, and Bob Timberlake. The new alignment will additionally allow Tuftex and Shaw Living to expand the Tuftex custom rug offering that is available today in all Tuftex broadloom styles - custom sizes, fabricated border rugs, or complete custom designs.

"We are so excited about this market season and opportunities for 2013 - wonderful new products, custom capabilities, the Tuftex alignment and dedicated sales team - together this puts the wheel in motion for a successful 2013 with the industry's best product and sales team," said Jim Curtin, Shaw Living's vp of sales.

Added John Godwin, evp of residential sales: "The alignment allows Shaw Living to greatly diversify our custom rug offerings while also expanding the Tuftex sales footprint. The exceptional Tuftex sales team is looking forward to taking on this important endeavor and further growing the success of Shaw Living."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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