survey finds more shoppers than ever to shop Cyber Monday

Retail Editor 4, November 26, 2012

Washington D.C. - Despite record levels of online spending over the Black Friday weekend, it appears shoppers still have plenty of appetite for one-day only deals that retailers have lined up for today's Cyber Monday, as 129.2 million shoppers said they'll be working the internet over the course of the day.

A recent survey, conducted by BigInsight, found that 129.2 million Americans plan to shop this Cyber Monday, up 5.2% from the 122.8 million who shopped last year, and a significant 21% leap from 2010's 106.9 million. Eager to bank on the trend, 85% of retailers said they will have a special promotion for Cyber Monday, according to a survey released last week.

The number of shoppers planning to use their smartphones or other mobile device this Cyber Monday jumped by 14.4% to 20.4 million this year, from 17.8 million in 2011. In just three years, the number of Americans saying they would use their mobile device to shop on Cyber Monday has skyrocketed from just 3.6 million (3.8%) in 2009 to 20.4 million (15.8%) in 2012.

While the majority of Cyber Monday shoppers will make purchases from their home computer (88.0%, or 113.7 million people), nearly 16 million will also use their computers at work to shop this year (12.4%). A survey released last week estimated that nearly 72 million Americans would shop from work at some point during the holiday season.

While many retailers expect to see sales and traffic spike over lunch hours, Cyber Monday shoppers plan to go online throughout the day. According to the survey, 44.4% of Cyber Monday shoppers plan to hit the web early in the morning, with more than one-third of (36.8%) planning to shop in the late morning. Additionally, nearly three in 10 Cyber Monday shoppers (29.2%) will shop in the early evening.



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