Peggy Traub supports WithIt scholarship fund in father's honor

Retail Editor 3, October 15, 2012

New York - Thanks to a $10,000 gift from co-founder Peggy Traub, non-profit home furnishings industry organization WithIt is able to launch its first ever matching campaign for student scholarships.

Traub essentially "jump started" a new fund when she offered to match $2 for each $1 donated, up to the first $5,000, WithIT explained. This match "effectively triples the value of each dollar donated." Traub's gesture is being made in memory of her father, the late Marvin Traub, former ceo and president of Bloomingdale's, who passed away earlier this year from cancer.

Since it was formed in 1997, WithIt has worked to support the industry by encouraging young women to pursue careers in the home furnishings industry. Students in every discipline of the industry have an opportunity to apply for this annual scholarship.

"With talented students requiring financial assistance in order to complete their degrees, giving scholarships is one of WithIt's highest priorities," said Violette Forman, vp of the WithIt Scholarship Foundation. "This matching gift opportunity fueled by a generous gift from Peggy will greatly enhance our efforts to encourage others to support our scholars. By investing in our students today, our industries will earn dividends for decades to come."

In order for donations to receive matching funds, they must be made by Nov. 30 online at


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