Frette leaps into lifestyle
Retail Editor 3 -- Home Textiles Today, August 30, 2012
New York - Frette has for several years dabbled in giftable items, usually targeting holiday. This week, however, the 106-year-old company unveiled a 101-item collection of gifts and accessories to transform the Italian fine linens company into a total lifestyle brand.
In October, Frette stores across Europe and North America will introduce 101 items produced by craftsmen from Italy, France and Portugal.
The Frette collection includes soap dishes and waste baskets with silver decorations and geometric motifs, napkin rings, hand-painted French porcelain teapots and mix-and-match espresso cups and bowl as well as Murano glass water carafes, porcelain cups and candle-holders, ceramic trays, and cups.
Frette is also offering linen fragrances in six scents, including rose, silver and tea as well as travel set containing a bag, eye mask and throw in fine gauge merino wool. The company is also introducing hand-milled soaps wrapped in paper printed with designs from the Frette archives.
For Fido, the new line includes checked dog coats and blankets in grey mixed wool, and artisan-made leather leads in black, blue or coral with Frette charms.
Also new are vases, fireplace and candle lighters along with leather trays, I-pad cases and wallets.
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