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Magic Apparel Show to add Home Textiles

LAS VEGAS - The addition of a dedicated home textiles area to the Sourcing at Magic show, which was announced last week, grew out of demand from the apparel show's attendees, show organizers told HTT.
     "We did a survey after the February 2012 event and more than 50% said they'd be interested in seeing textiles and gifts offered," said said Karalynn Sprouse, vp of Sourcing at Magic, which runs in tandem with the Magci apparel and footwear show.
     Sourcing at Magic showcases more than 800 apparel, accessories and footwear resources. The Sourcing at Magic Home component is being developed in tandem with the China Foreign Trade Guanzghou Exhibition General Corp (CFTE), one of China's chief exhibition organizations. In addition, the textiles show will feature exhibitors from India, Bangladesh, Pakistan, Vietnam, SE Asia, China and the Americas, Sprouse told HTT.
     The show will take place Aug. 20-23 at the Las Vegas Convention Center.
     "There really is no separation between [trends in] colors and patterns," said Sprouse. "We're seeing more cross-shopping than ever before."
     The show draws 80,000 attendees from 80 countries, with roughly 15% coming from outside the U.S.
     "In a lot of the larger retail organizations, there's a confluence between home and fashion - especially with [in-house] sourcing organizations," she noted.
    In addition, some 10,000 specialty boutiques shop the show and have expressed interest in expanding their product mix, Sprouse added.
     Sourcing at Magic Home will feature fabrics, curtains, bed linens, towels, table linens, dec pillows and giftware.
     Deying Li, general manager of CFTE who has worked for China's Canton Fair for more than 20 years, said: "Canton Fair is China's biggest trade fair, and Magic is the largest, most well known fashion tradeshow in the U.S. So for us, and we believe for attendees, Sourcing at Magic Home is the perfect marriage."
    For more information, visit www.magiconline.com or contact Ana Uribe at (310) 857-7653 or auribe@magiconline.com.

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