Surya Turns to Pinterest to Present Fashion Trends, Design Ideas
May 5, 2012,
Surya described its Pinterest boards as showcases for the company's latest trends in home décor. The idea behind this new effort is "to stimulate shoppers' imagination and drive traffic to Surya dealers. This highly visual social network is being widely adopted by designers and home décor shoppers to create and share virtual pinboards."
In total, Surya has posted 23 décor boards featuring its spring 2012 introductions, designer products, and latest colors and trends. Boards are updated regularly, reflecting Surya's latest thinking on home fashion.
"We have been creating mood boards for years in our catalog, but couldn't find a simple tool to share digitally," explained Satya Tiwari, president of Surya. "Pinterest is what we were looking for all along and we are thrilled to make our virtual pinboards easily accessible to Surya community. I am not surprised to see why Pinterest is being heavily used by its growing user base of over 10 million."
Surya, he added, has been expanding its social media presence under the SuryaSocial brand to connect with its customers. The company posts daily inspirations and design ideas on its Facebook page for its 32,000-plus page fans.
The manufacturer also proviced training on social media at High Point Market last week.
Just ahead of market week, Surya released its new spring 2012 catalog, titled Surya Square.
Surya Square is the 14th edition of the company's catalog, which is printed twice a year and sent to all current customers the week before High Point Market.
The spring 2012 catalog presents more than just product. One section highlights the Surya design process from start to finish. Surya Square also has an exclusive interview with Candice Olson detailing her style inspirations and design philosophy, as well as sections on Surya's current colors and style trend inspiration.
"We think our catalog should be more than just product," said Satya Tiwari, president, Surya. "It should inspire our customers in a way in which helps them rethink their possibilities in merchandising accessories."
Surya Square includes more than 2,000 area rugs and 1,000 accessories including pillows, throws, poufs and wall art. The 396-page catalog is organized by style and price point, according to the company.
The catalog also highlights Surya's 350 best selling rugs in the newly expanded Quick Ship program. Surya guarantees to ship rugs in this program - in the 5-by-8 and 8-by-11 sizes - within 72 hours.