Revman Takes on Eddie Bauer Home
Home & Textiles Today Staff -- Home Textiles Today, April 7, 2012
NEW YORK - Revman International has become the new licensee for Eddie Bauer Home and showed a broad line of bedding and accessories at market earlier this month.
"We are really excited about this," said Rich Roman, Revman's ceo.
In addition to top of bed, the collection includes fleece sheets, flannel sheets and quilts, as well as a wide variety of down alternative comforters, throws, blankets and pillows.
Camp blankets reverse to a water-proof backing. Down alternative comforters come in three finishes: suede, velvet and mink (microfiber). In addition to solid color throws, Revman is also doing sherpas and printed fleece.
"It's a great cold weather brand," said Diane Piemonte, Revman's vp of creative services. "A lot of these ancillary products are really core products."
Revman also spotlighted its quilting designs, featuring them on top of bed for brands such as Laura Ashley and Tommy Bahama rather than layering them into the bedding ensembles.
"Quilts are becoming more and more important," said Piemonte. "They all have a different feel to them for each of the different brands."
In Laura Ashley bath, Revman is for the second season offering a few novelty looks in bath accessories. The reaction to the first grouping - which featured birds - was sufficiently strong that this market Revman has re-interpreted the design in a quilt and shams.
The main thrust of Ashley top-of-bed programs puts a more modern spin on traditional motifs, although Revman still creates a few straight-down-the-line traditional looks for hard-core fans.
"You're always going to tread that bridge between the master bedroom and the younger customer," Piemonte said.
The Steve Madden line has always been color-forward. With big color coming back across other consumer products in a big way, Madden is particularly well positioned, Piemonte said.
Hunts Point interprets the Eddie Bauer brand for the master bedroom. The collection also includes lodge looks.
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