Karastan launches iPad app for customers to ease shopping
Home & Textiles Today Staff -- Home Textiles Today, January 13, 2012
Dalton, Ga. - Upscale area rug house Karastan has created and launched its new iPad app, designed to give consumers access to the company's full catalog "wherever they go and easily match styles, colors, textures, and patterns as they shop."
Aptly dubbed "Karastan on the Go," the app allows consumers to use Karastan's rug and carpet catalogs, zoom in on images "to really discern colors and patterns" and save their favorites for easy referral, the company explained. In addition, the dealer locator feature uses the iPad's location and matches it to a local Karastan dealer.
"So if a customer is shopping around town, she can quickly find products and locate her nearest Karastan dealer," Karastan noted.
Stacie Green, Karastan's brand manager, said the company's dealers have already been using the "Karastan on the Go" app in their stores to share product knowledge and when they go out to measure client's homes.
And now, she continued, "customers can also tap into this resource from their personal iPads. This is a great marketing channel for us since iPads are heavily used by women, and it allows us to reach younger and mobile customers."
Karastan on the Go is free and can be downloaded from http://karastanonthego.com. In December, the app was launched in the Apple app store. Karastan on the Go is not available in versions for the iPhone or Android devices.
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