Bon-Ton partners with Alliance Data for new credit card program
December 20, 2011,
York, Pa. -- The Bon-Ton Stores Inc. has signed a new, multi-year private label credit card program agreement with Alliance Data, a provider of loyalty and marketing solutions.
Under the terms of the agreement, Alliance Data, through its bank subsidiary, will provide Bon-Ton end-to-end proprietary credit card services from account acquisition to multi-channel marketing and customer service.
Customers should continue to use their Bon-Ton credit cards in the same manner as they do today.