Walmart ups the ante on Black Friday

Retail Editor 2, November 10, 2011

Bentonville, Ark. - While some retailers have announced they will launch their Black Friday sales at midnight on Thanksgiving evening, Walmart today said it will kick off its in-store event at 10 p.m. on Thursday, Nov. 24.
Starting at 10 p.m., Walmart will offer Black Friday pricing in the home, toy and apparel departments. At midnight, electronics will go on sale. At 8 a.m. on Friday, the rest of the store flips to Black Friday pricing.
Today, the retailer also released its Back Friday circular to shoppers on Facebook and Walmart.com.

 

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