T3 Recovery Products partners with Novo Textiles for new "Ironman" bedding collection
Home & Textiles Today Staff -- Home Textiles Today, August 24, 2011
Vancouver, B.C. - Canadian home textiles manufacturer Novo Textiles Co. has been selected by T3 Recovery Products to carry the exclusive North American license to manufacture and distribute Ironman-branded home textiles.
The new line of products will span pillows, mattress protectors, toppers, duvets and blankets - all of which will employ cutting-edge technologies such as Celliant, which holds regenerative and healing properties aimed at relieving pain, quickening muscle recovery, improving sleep quality and regulating body temperature.
"Though the products we are manufacturing are being designed for the Ironman brand, you don't need to be a tri-athlete to appreciate a good night's rest," said Jason Zanatta, president and managing partner for Novo. "We are extremely privileged to be working with T3 Recovery Products on pillows and other home textiles that are truly cutting-edge."
Ironman is a property of Tampa, Fla.-based World Triathlon Corporation.
Novo Textiles recently launched three Ironman-branded T3 Recovery products -- a Talalay Latex pillow, microgel fibre pillow and natural latex topper - during the Las Vegas Market earlier this month.
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