Surya expands Country Living collection
Retail Editor 3 -- Home Textiles Today, July 22, 2011
Calhoun, Ga. - Surya Inc. and license partner Hearst Brand Development continue to collaborate, bringing an expanded offering to the summer markets of their casual rugs line under the Country Living brand.
The program's latest batch of new designs - dubbed the Happy Cottage Collection -- soft-launched earlier this month during the Atlanta International Area Rug Market, and is set for its official introduction during the Las Vegas Market, which runs August 1 to 5.
Happy Cottage rugs span 18 new tight-weave dhurrie styles ranging from classic farmhouse stripes to bold plaids as well as patterns inspired by vintage quilts. Constructed of 100% wool, these pieces feature a new palette that pairs warm subtle hues with vivid brights.
"Our expanded rug collection offers the perfect range of designs to serve today's personalized approach to decorating," said Glen Ellen Brown, vice president of Hearst Brand Development. "The enhanced color palette offers a fresh update on the classic country style that our readers know and love."
Satya Tiwari, president of Surya, said during the Atlanta market, his company was "overwhelmed by the response from customers with this collection. Customers equally love the vibrant colors and bold plaid patterns."
Pre-sales of these new rugs "were so positive," he added, that the design teams at Country Living and Surya are all ready planning the next installment of samples
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