West Elm to open first pop up shop in DC on Thursday
Retail Editor 1 -- Home Textiles Today, July 11, 2011
Brooklyn, N.Y. - West Elm will pop-up in the Georgetown neighborhood of Washington D.C. this week for a six-month run.
The 3,300-square-foot space will feature West Elm's fall 2011 collection, including handmade and limited edition pieces. The fall line of textiles emphasized bold, graphic prints and the overall direction for fall is global.
"Washington D.C., especially Georgetown, has such a vibrant blend of style, culture and history," said Jim Brett, president of West Elm. "We're excited to be a part of that mix with our first ever West Elm pop-up shop."
The West Elm pop-up shop is located at 3333 M Street NW, Suite B. Store hours will be 10 a.m. - 8 p.m. Monday through Saturday and noon - 6 p.m. on Sunday.
Industry Related Content
Celebrity Branding at NY Home Fashions Market