Martex launches campaign aimed at reducing landfill waste in textiles industry
Home & Textiles Today Staff -- Home Textiles Today, July 1, 2011
Spartanburg, S.C. -- Martex Fiber Southern Corp. (MFSC) has unveiled a new eco-minded campaign in which it stresses the importance of waste reduction and urges its industry partners and competitors alike to do the same.
The company said its new campaign message keeps waste from landfills and "supports the idea that waste reinvention is possible in the USA."
MFSC said it is putting these goals into action with new product development and plant expansions, and also "by challenging every textile mill to reconsider its textile waste and make sure that ‘No Fiber [is] Left Behind,'" - the title of Martex's new sustainability program, which advocates the certified reclamation of all textile waste streams and pursues a "360-degree recycling" effort where companies find new uses for their own textile waste.
MFSC collects unnecessary and waste clippings and salvages from new upholstery and apparel manufacturing in the U.S. and Central America, then blends them into a variety of custom fiber mixes that can be put back into industrial processes.
In the next two years, MFSC's goal is to increase its waste collection efforts to 150 million pounds per year from 110 million pounds today.
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