Fabric among products Walmart will begin stocking again
April 11, 2011-- Home Textiles Today,
Bentonville, Ark. - Walmart U.S. said it will broaden its assortment by some 8,500 skus, reintroducing some items it had cut during an earlier bout of editing - including fabrics.
In 2009, Walmart began eliminating fabric departments in many stores as part of its upscaling remodel to lure higher-income shoppers out of food and commodities into its general merchandise departments.
The fabric strategy proved a boom to competitors like Jo-Ann stores, which in December 2009 said Walmart's move was opening up greater market share for the specialty retailer.
Restored products - many of them regional food favorites - will carry "It's Back" flags.
Walmart also will step up its price match policy and is launching a national TV advertising campaign today to support it.
Related Content By Author
Industry Related Content
Explore Latest Business Trends at Heimtextil