Fabric among products Walmart will begin stocking again
Retail Editor 4 -- Home Textiles Today, April 11, 2011
Bentonville, Ark. - Walmart U.S. said it will broaden its assortment by some 8,500 skus, reintroducing some items it had cut during an earlier bout of editing - including fabrics.
In 2009, Walmart began eliminating fabric departments in many stores as part of its upscaling remodel to lure higher-income shoppers out of food and commodities into its general merchandise departments.
The fabric strategy proved a boom to competitors like Jo-Ann stores, which in December 2009 said Walmart's move was opening up greater market share for the specialty retailer.
Restored products - many of them regional food favorites - will carry "It's Back" flags.
Walmart also will step up its price match policy and is launching a national TV advertising campaign today to support it.
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