Chris Madden Relaunches Website with Facebook, Blog Features
Home & Textiles Today Staff -- Home Textiles Today, April 7, 2011
On her newly enhanced website, Chris Madden spotlights her eponymous home textiles and furnishings collection at JCPenney.
The revamped site design integrates Madden's Facebook initiative, which regularly updates "4,000- plus-and-growing followers with multimedia," as well as links to press items and Madden's ongoing blog posts.
Facebook followers can now link to the new website to read and comment on the designer's decorating advice and design tips in the blog section.
Other new highlights include a behind-the-scenes tour of Madden's 17th book, "The Soul of a House: Decorating with Warmth, Style, and Comfort (Rizzoli)," where she guides readers room by room through her home - from living room to personal spaces to her outdoor gardens.
Finally, the site also chronicles Madden's eightyear relationship with JCPenney and illustrates how her philosophy of "Turning Home into Haven" is reflected in the Chris Madden for JCPenney Home Collection.
Select items of Madden's more than 450 products available for sale at jcp.com will be featured, and the site will highlight her favorite items of the current season.