Karastan unveils new lifestyle video series online
April 5, 2011,
Dalton, Ga. - Karastan's latest marketing effort is its newly-launched video series featuring lifestyle experts sharing their recipes, tips and ideas for "living beautifully."
The upscale rug house calls this video program "Perfect Pairings," and the first webisode premiered in March with master sommelier Andrea Immer Robinson showing viewers how to throw an indoor tailgate party.
Karastan described Robinson as one of the country's leading wine educators and one of only 16 women in the world who have been appointed Master Sommelier by the Court of Master Sommeliers. She has published several books about wine and hosts two television shows, "Pairings with Andrea" and "Simply Wine."
Berry said Karastan chose to pair with Robinson "because her down-to-earth and energetic approach to wine and food pairings is the perfect fit for the Karastan lifestyle-which is livable, beautiful and easy," Berry said.
Upcoming webisodes of "Perfect Pairings" will offer more recipes from Robinson as well as experts on home and design, entertaining and fitness. "Perfect Pairings" can be viewed on www.karastan.com by clicking Video Gallery, as well as on YouTube.
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