Springs signs Nate Berkus for soft and hard home
December 11, 2010,
The line will include bedding, bath, decorative accessories, dinnerware, lighting, area rugs, window, design solutions and furniture pieces.
In recent months, Springs Global US signed similarly expansive agreements with designers Diane von Furstenberg and Espacio Sami Hayek as well as Waterworks for bed and bath.
Price points will be "accessible," according to Joe Granger, president of Springs Global US.
"Nate represents a unique combination of a trusted design authority, a lifestyle brand and a solutions-based approach to home design. The line will be comprehensive in scope and will communicate his well-known lifestyle message effectively," said Granger.
Said Berkus: "In Springs Global, I've found a team that mirrors my passion and commitment to making well-thought out products at an affordable price... and, the fact that they can look at pair of vintage cuff links I've found and see my vision for them as a frame is thrilling."
Related Content By Author
Talking Textiles Tech with Sam Malouf