Capel Rugs Unveils "New Style Point of View" at High Point
December 3, 2010,
Above: Capel’s Sea Glass rug in Ocean. Below: Key West in blue raspberry.
The company's "New Style Point of View" spans braided, transitional and contemporary categories of rugs - all set in the backdrop of Capel's newly revamped showroom here, located in space 112 at Market Square as well as a second space, 1-418 at the Suites at Market Square.
Allen Roberston, vp of sales, calls the new offering "the freshest assortment of products we have ever offered." The company is also offering "great sample packages to make these exciting presentations as affordable as possible," he added.
Among the new transitional and contemporary collections is a grouping developed via a collaboration with designer Kevin O'Brien. The new rug line, dubbed Kevin O'Brien for Capel Rugs, caters to consumers "who have fantastic taste and are looking for stylish yet affordable products," said O'Brien.
O'Brien's designs, as seen in the Droplets collection, employ natural motifs rendered in subtle yet striking color schemes. Daisy Climber, another collection in the program, uses stylized fl oral patterns in a soothing color scheme.
The natural theme is continued in the new hand-tufted collection, Eloquent Garden, which features a traditional botanical pattern in bold contemporary colors.
Capel has incorporated clean lines and geometric patterns into many of its new style concepts. The Flair and Arrondelle collections draw inspiration from minimalist design, featuring crisp graphic patterns and visually interesting proportions. For market, Capel is also showing new colors drawn from menswear in its new Hampton collection.
Paying tribute to its roots as a braided rug manufacturer, Capel is unveiling a wide variety of new "American Originals" rugs - this time in contemporary bold colors. Among them are the Key West, Sea Glass and Candy collections. A Capel Anywhere collection, Salt Marsh is hand crafted using a variety of innovative construction techniques, making it one of Capel's most versatile braided offerings. At market, the company will be showing its braided introductions in a second space at the Suites at Market Square.
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