Trump Organization, Hallmart pair up for bedding program
Home & Textiles Today Staff -- Home Textiles Today, September 27, 2010
New York -- The Trump Organization and Hallmart Collectibles Inc. have formed a partnership to produce a new Trump Home bedding line that will include sheeting and top-of-bed goods.
Specifically, Trump Home bedding will encompass high threat-count sheets, duvet covers, shams and bedding accessories design to marry with the other existing components in the Trump Home portfolio, which includes furniture, lighting, room décor and mattresses in addition to the recently announced crystal home accessories, stemware, barware and giftware.
"It is a rare opportunity to be able to develop a product line inspired by the quality, sophistication, and attention to detail signature to Trump Home," said Jesse Galili, vp of sales for Hallmart Collectibles. "We are excited to bring this unique collection to market."
The initial introduction is set for the October High Point market at Hallmart's showroom in space 3401 on the third floor of the Showplace building. It will consist of several fashion bedding designs inspired by city living and traditional classics. Pattern highlights are to include bold designs, intricate embroidery, and rich textures. Fashion bedding collections will be available in seven-piece comforter sets set to retail for $299 to $349.
In addition, the Trump Home bedding collection will include basic bedding sets available in coordinating shades. Each set will include an alternative down duvet filler, a 300-count three-piece duvet set, a 300-count four-piece embroidered sheet set and a coordinating decorative pillow bearing the Trump signature crest.
Inspired by Donald Trump and his various properties around the world, Trump Home is designed to offer consumers "an affordable way to incorporate the luxury and sophistication of the Trump lifestyle into their homes," the lifestyle brand noted.
"We are thrilled to be partnering with Hallmart Collectibles on this new bedding collection," said Cathy Hoffman Glosser, evp of global licensing for The Trump Organization. "Together, we will extend the brand into the bedroom with a unique offering that not only speaks to the Trump lifestyle but also conveys personal style."
Industry Related Content
Celebrity Branding at NY Home Fashions Market