Loftex Hires Hernandez

NEW YORK - Luis Hernandez has joined Loftex USA as director of sales for the US Market.
     He will report to Gretchen Dale, chief operating offi cer of Loftex USA, and will be based in the company's New York office.
     Prior to joining the company, Hernandez was director of sales and marketing for the Solarium Division of Richloom Fabrics from 2001 to 2010. He has also held positions at John Wold and Ametex/Robert Allen.
     "As we have grown over the last five years we really have not expanded our team, but we felt it was now time to bring in someone with a strong selling background in textiles to work with our outstanding marketing and replenishment team members to continue to grow our business while maintaining our innovative approach in the towel arena," said Dale.
     Hernandez said he is excited about entering a new product category, adding: "This is a wonderful opportunity to work with an extremely talented and entrepreneurial group of individuals and a world class operation committed to expanding their footprint within the industry."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!