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Brentwood Originals pumps up pattern offerings to complement basics

Retail Editor 8 -- Home Textiles Today, September 17, 2010

At the New York Market - For its third consecutive market, Brentwood Originals is expanding its palette and patterned offerings in effort to branch out while still complement its core basic line of decorative pillows.
Loren Sweet, president, told HTT: "Teals, yellows and oranges are selling off the charts, which I've never seen before," as well as printed patterns and as well as lightly embellished fashion pattern looks.
"We've gotten deeper into patterns, and that's just changed our look," he continued.
New shapes in pillows is also important, as the company introduced several new oblong, boxed styles and shaped looks to its line within the different pattern and color stories.
Also new for market: a revamped tapestry program under a license with Intercontinental Art. The patterns are contemporary and unlike traditional kitchen looks typically seen in tapestry-made textiles.

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