iPad leaps ahead as a mobile shopping device
Home & Textiles Today Staff -- Home Textiles Today, July 6, 2010
San Luis Obispo, Calif. - eCommerce solutions provider Shopatron Inc. is reporting that sales conversion rates on the relatively new Apple iPad are running much higher than rates for standard mobile devices, and in some cases, double PC conversion rates.
The iPad's average conversion rate of 2.04% far outstripped the average -0.37% for mobile devices such as iPhone, Android and iPod, according to analysts of more than 800 branded stores in 35 industries that use Shopatron's eCommerce platform.
"Because shopping on the iPad is so much easier, we believe that it can perform an important role driving mCommerce into the mainstream," said Mark Grondin, svp of marketing, Shopatron.
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