Famous Home acquires Jossal, expands product offering and customer base
Home & Textiles Today Staff -- Home Textiles Today, June 8, 2010
Montreal - After focusing for the past 10 years on bath coordinate programs, Canadian home textiles supplier Famous Home Fashions is expanding into a bevy of other categories via the acquisition of Jossal Trading Ltd.
By acquiring fellow Montreal-based Jossal Trading, Famous adds several new product categories that include window panels, drapery hardware, tablecloths, table toppers, placemats, shower curtains, mattress covers and accent rugs to its line. Jossal also offers Famous Home new business with independent and specialty customers.
"We are very excited about the acquisition, and the opportunities the increased depth of independent customers creates for our business, in addition to the new categories that open up exciting opportunities to sell and grow our business with our retail partners," said Barry Samberg, president, Famous Home Fashions.
He explained that originally, 41-year-old Jossal focused its business on major Canadian retailers. But the company switched its focus over the past five to 10 years on independent and specialty stores.
Famous Home is retaining Jossal president Joseph Salem for the next two years during the transition. Salem's title for that time will be director of sales and product development for the Elegantia brand.
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