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Briggs entry a Perfect Fit

Charlotte, NC — Perfect Fit Industries has announced that industry veteran Herb Briggs has joined the company as senior vp of marketing and sales, a new position.

Briggs, who was president of the former Guilford Home Fashions, is responsible for all marketing and sales initiatives including branding, licensing, marketing communications and product development. He will also oversee the down and feather bedding products business as well as the Kennebunk Weavers line of decorative throws.

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