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 Ruia Home opens U.S. office

New York -- Ruia Home, an India-based vertical manufacturer of floor coverings and kitchen/tabletop, has opened a U.S. office and showroom in Suite 619 at the 295 building on 5th Avenue here.

Ruia has been supplying product to the U.S. market for close to 15 years, the company said. Key product categories include bath rugs, area rugs (including scatter/accent), kitchen textiles, and table linens.

Ruia’s strategy is to provide retailers with factory-direct pricing while offering product that designed in the U.S.A. for the North American marketplace. The new showroom will be staffed.

 “A sales office located in Toronto, Canada provides a ‘human presence,’ which we feel is very important to conducting business with an overseas company,” said Ajay Ruia, principal of the Ruia Exports Ltd. division.

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