Designer Audigier to mount one-stop trade event
Home & Textiles Today Staff -- Home Textiles Today, February 13, 2009
Los Angeles – Christian Audigier, known for his fashion interpretations of the work of tattoo artist Ed Hardy, will produce a four-day trade show in Las Vegas highlighting his collections and products across seven different brands.
Dubbed the “When I Move You Move” trade show, the event is booked for Caesar’s Palace Hotel, Feb. 16-19. "We want to create a positive, exciting experience for retailers during this time," Audigier said in a statement. "When I Move You Move is designed to invigorate the retail industry, build excitement and express appreciation for retailers.”
The organizer, Audigier Brand Management Group, will showcase the brands Ed Hardy, Christian Audigier, Smet, Crystal Rock, Paco Chicano, Rock Fabulous, and C Bar A. Several fashion shows to spotlight fall 2009 looks will be incorporated into the event, which will feature a broad range of apparel and fashion accessory products.
Among other projects, Audigier teamed with Wholly Sheet to launch a line of Ed Hardy bedding; goods like duvet mini-sets were being offered at Macys.com by last summer and headed into Macy’s stores. By last fall, other Ed Hardy products such as beach towels, Euro shams and dec pillows were set to be tested variously at Bed Bath & Beyond, Bloomingdale’s and Dillard’s – and Wholly Sheet was preparing to extend the line into comforters.