HGTV Products to Launch at New York Market
Lissa Wyman -- Home Textiles Today, March 9, 2010
The first wave of HGTV Home products in textiles will debut during the New York Home Fashions Market, which kicks off March 8.
The home and lifestyle television network's licensed introductions include fashion bedding and window treatments by Victoria Classics, utility bedding by Natura World and select bathroom accessories by Ginsey Home Solutions.
The agreements were brokered by The Beanstalk Group, HGTV's licensing agency.
“By providing consumers with smart solutions backed by education and design inspiration, HGTV Home products will help deepen the loyal relationship HGTV has with its viewers,” said Ron Feinbaum, executive vp of business development for Scripps Networks.
Products will roll out in spring 2011 and target, variously, department, home specialty and home improvement stores.
The Victoria Classics introductions include coverlets, comforters, bed spreads, duvets, sheets, shams, toss pillows, drapes and curtains, window panels, and sheers and valances.
Natura World is developing a line of healthy sleep solutions including natural, antimicrobial and sustainable comforters, mattress toppers, mattress pads and pillows.
Ginsey Home Solutions is producing a line of select bath accessories to include toilet seats and innovative mats for use in the bathroom as well as throughout the home.
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