Claire de la Lune crosses the border
Home & Textiles Today Staff -- Home Textiles Today, October 22, 2002
Toronto — The juvenile bedding collection of Claire de la Lune is crossing the border as the Canadian company introduced its line to the U.S. market, as a newcomer to the recent New York Home Textiles Show.
Danielle Arbour, the company's designer, and her sister Lisette Veall, who handles production, currently sells to upscale boutiques in Canada such as Kids at Home and believes that the line of whimsical designs are an appropriate fit for American rooms.
Inspired by mermaids, peacocks, cowboys, robots and other child-friendly characters, Arbour translates the looks into fanciful patterns for the bed.
"We try to make it childlike but not too babyish," Arbour said.
The made-in-Canada collection currently contains eight designs. For total room coordination, each pattern has matching accessories, which can include shaped and square pillows, wall art, toy chests, lamps and wall borders.
The collection targets infants and kids up to 14 years old, Arbour said.
Industry Related Content
Celebrity Branding at NY Home Fashions Market