Survey: Target slipping on domestics
July 12, 2006,
Columbus, Ohio – Although Target shoppers rate home fashions as one of four categories that captures their greatest interest, the retailer’s “share of preference” for soft home goods is beginning to wane, according to a new report from Retail Forward.
“Despite marketing efforts to promote Target also as a place to go for everyday household basics, just 8% of primary household shoppers make a weekly trip to Target vs. 32% for Wal-Mart,” according to Retail Forward.
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