Survey: Target slipping on domestics

Columbus, Ohio – Although Target shoppers rate home fashions as one of four categories that captures their greatest interest, the retailer’s “share of preference” for soft home goods is beginning to wane, according to a new report from Retail Forward.

The consultancy’s latest report, “Bull’s-eye on the Target Shopper,” found that Target is the second most-shopped retailer in the United States, after Wal-Mart. One-quarter of all primary household shoppers visit a Target monthly. But because it has far fewer U.S. locations than Wal-Mart – 1,418 stores vs. 3,200 – it draws far less shopper traffic on a regular basis.

“Despite marketing efforts to promote Target also as a place to go for everyday household basics, just 8% of primary household shoppers make a weekly trip to Target vs. 32% for Wal-Mart,” according to Retail Forward.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!