CBK inks cross-merchandised Cristina deal
Home & Textiles Today Staff -- Home Textiles Today, November 23, 2004
UNION CITY, Tenn. — CBK, a wholesaler of home décor and accessories, has signed a multi-tiered licensing agreement with Hispanic media mogul Cristina, host of her own national television show and a well-known figure in the Latino community.
The Euro Chic Casa Cristina collection is inspired by Cristina’s personal style and will be produced by three companies from different areas of the industry: CBK, The Jaunty Company and Pulaski Furniture. CBK’s new collection will be unveiled at the High Point Market in April and cross-marketed across all of the partner showrooms.
According to the deal, CBK will develop 150 new decorative accessories and accents to complement existing designs of furniture, rugs and soft goods for a streamlined look in every room. About 30 new area rugs by The Jaunty Company and 130 furniture pieces by Pulaski Furniture were unveiled for the collection at October’s High Point Market.
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