Penney pushing spa-theme
August 2, 2004,
JCPenney will push home textiles under a spa theme for holiday, which begins rolling out in stores in late October but breaks on jcpenney.com under a holiday shop concept later this month.
The focus in the spa area of the shop is Chris Madden at Home: towels ($18.00), tub mat ($18.00), bath robe ($49.99), hair twist ($16.99) and spa pillow ($17.00). The remainder of the department includes aromatherapy candles and four HoMedics massaging products.
Textiles also turn up in the holiday luxury department: a crocodile faux fur throw for $69.99, coordinating pillow for $20.00 and Chris Madden microchenille throw for $120.00.