Aid to Artisans preps Iraqi craft makers for market

West Hartford, Conn.– International micro-economy support organization Aid to Artisans (ATA) has held its first internet-based sales training session, this one with several Iraqi women entrepreneurs, through the U.S. State Department.

Through a virtual conference setup on March 10 and 11, the nine Iraqi women – some of whom work with as many as 100 artisans – learned about product differentiation, pricing, marketing, and other business subjects.

ATA said it already has helped set up sourcing to U.S. retailers including Williams-Sonoma, which offers silk pillows through ATA partner Craftmark, an Indian company.

On its own online catalog, ATA currently features home décor products such as indigo table runners from El Salvador, offered at $28, and blockprint tablecloths ($38) and dec pillows ($40) from India.

But the main mission of the charity is helping small-scale crafts makers to organize and gain access to global markets.

To raise awareness and funds, ATA will hold its seventh annual gala on May 14. A silent auction will be held; one of the honorees will be Williams-Sonoma division west elm. The event will be at the Tribeca Rooftop in New York; for information call ATA: Lynn McCary at (212) 629-8748, Alex Kuzma (860) 756-5550, ext. 450 or Roksolana Luchkan (ext. 405).

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!