Arzu Seeks New Distribution

Rugs Handcrafted by Afghani Women

Arzu, producer of high-end, hand-made rugs produced by women's cooperatives in Afghanistan, is starting to reach for broader distribution.

For the past two years, the non-profit organization has sold its rugs through private parties and at exclusive charitable events. But Arzu recently showed at the High Point market and at Neocon, taking its first steps toward expanding into better retail and hospitality channels.

Since receiving USAID funding in 2004, the non-profit organization has enrolled more than 185 families comprising about 1,500 people into the rug-making operation. Weavers, all women, are required to attend literacy classes, as are their small children. The weavers receive payments throughout the 9- to 12-month production process as they meet certain production stages and earn bonuses of 50% upon completion of their orders.

All rugs are hand-woven using natural dyes and finely handspun wool. There are four design collections: Contemporary, Traditional, Tribal and Couture. Retail pricing on the first three groups ranges from $500 for a 2-by3-foot rug to $10,800 for a 10-by-14 piece.

Prices on the Couture Collection range from $600 to $16,200 for similarly sized pieces.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!