Kassatex expands eco-friendly line
Home & Textiles Today Staff -- Home Textiles Today, February 1, 2007
New York– After a soft launch last August, bath towel, rug and robe manufacturer Kassatex is moving forward with its first organic and eco-friendly collection, Organika by Kassatex.
Company owner, president and ceo Ernesto Khoudari told HTT that Organika, which hits Kassatex’s highest price bracket at the luxury level, is “in-stock” for this market and is now available in eight colors: white, natural, linen, wheat, green tea, stone, coffee and Aegean blue.
Organika comes as a bath ensemble, bath sheet and tub mat. The sizes are: 28” by 56” bath towel, 16” by 28” hand, 12 inch-square wash, 34” by 66” sheet and 20” by 34” tub mat. Manufactured in Portugal , Organika products are made of 100% combed organic cotton, certified by Skal.
“In most cases of organic towels, the product is not that soft because of the use of special dyes and lack of softener,” Khoudari explained. “But we wanted ours to be as soft as possible, so we made sure to use very high quality combed cotton.”
The towels are solid color and have a wide border. Retail price points are set at $19.99 for the bath towel and the same for the tub mat.
Industry Related Content
Celebrity Branding at NY Home Fashions Market