Sferra readies National Geographic line
Home & Textiles Today Staff -- Home Textiles Today, September 3, 2003
Edison, NJ — Sferra Bros. will preview its new National Geographic bedding and accessories collection during the upcoming New York Home Textiles Show at the Jacob Javits Center prior to its official launch in October at the High Point Furniture Market.
The line, focusing on foreign lands, "is a total departure for Sferra," said Paul Hooker, president.
At an upper moderate price point — a queen duvet will retail between $80 and $100 — the collection is endemic in the design and colors of the regions, which include India, Africa and Asia, Hooker added. A safari collection, for example, includes an African toile but eschews typical African motifs like zebra skins.
The line will be produced in Portugal and India, the latter a new sourcing country for Sferra , and will ship in the first quarter. Components include bedding, decorative pillows and throws, although Sferra also has the license for table linens and bath.
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